An online community & resource
exploring contemporary art
In April 2010 15 young people from the Louis Vuitton Young Arts Project worked with website designers Sift Groups and creative agency twenty%extra to create the REcreative website. Here's how we got to the final idea.
Once we had two ideas that we felt were strong, we started playing around with the design. The first design route Ignite was something we liked the concept of but thought the name was wrong so we asked the designer to come up with some alternatives...
Ignite may not be the final name of this concept, but it does get the sentiment across. It’s about that moment when an idea is born, that moment of genius, that big bang moment. You get the gist.
Re = A different way of sourcing ideas or way of generating concepts. This isn’t about the rehash, but an exciting and inclusive means of getting creative.
The idea is based on the crowd-sourcing concept: People pooling together ideas that grow into something bigger than the sum of...
Trying out different names, it's really difficult coming up with something we all like
These are words that stimulate and inform the tone / personality of the project and the personality of the brand. We were asked to think of the words that might describe the personality traits of a friend.
