An online community & resource exploring contemporary art
In April 2010 15 young people from the Louis Vuitton Young Arts Project worked with website designers Sift Groups and creative agency twenty%extra to create the REcreative website. Here's how we got to the final idea.
Just in case you wanted to know more, here's the trailer for the site created by members of the Louis Vuitton Young Arts Project.
What's it all about? This is what we think REcreative is all about
Re = A different way of sourcing ideas or way of generating concepts. It's not about
a rehash, but an exciting and inclusive means of getting creative.
The idea is based on the crowd-sourcing concept...
It was difficult but we finally made a decision on the final RE. Isabella then came up with the idea of using 'creative' and asking a number of different people 'crowd sourcing' to add their own REcreative to the logo.
We then dug a bit deeper and using comments from the team the designers went away and refined the designs that we were keen on.
This is the second design route: RE. This was definitley the one that was most successful amongst the team. Although there were a few disagreements!
